Seattle Seahawks Recruitment Brochure_2006

Seahawks is seeking individuals who possess the passion and character necessary to reach their ultimate goals to join the team.

Concept :
Use dynamic block to show the boldness and cutting edge aspects of Seattle Seahawks. Redefine each letter of Seahawks to carry the spirits through out the brochure.
S: SPIRIT
E: ENVIRONMENT
A: AMENITIEs
H: HOME FIELD
A: ATHLETES
W: WORK ETHIC
K: KNOW-HOW
S: SUPERIORITY

NEXT, the New Vodka in Russia

After researching the beverage markets in Russia and knowing the drinking patterns of Russians, I decided to create an alternative beer, NEXT. NEXT is alcoholic free, healthier, and more affordable than other beverages in the market.

Next will be introduced as new alternative Vodka in Russia to help Russians solve some of the drinking issues such as drinking and driving, alcoholic poisoning, and so on. Project included developing a marketing strategy, creating a process map, naming conventions, designing visual style boards that describe “look and feel”, developing identity, designing business papers, and packaging system for NEXT.

Seattle Art Museum

The branding idea of SAM is based on its vision -
SAM connects art to life.
Simple sketches are something that everyone can relate to because no matter what race, nationality, or age of people, everyone scribbles. Scribble drawings are everywhere because people do it all the time either when brainstorming or just relaxing. It’s part of peoples’ lives. In addition, line is also the basic element of the arts; everything is the combination of shapes and lines. In giving SAM a personality, a character, and making it just like a friend to its audience. The sketch style logo will show the casualness of SAM, and connects SAM with its audience.

Personalities:
Casual, Diverse, Intelligent, Fun, Always something new to share