The branding idea of SAM is based on its vision -
SAM connects art to life.
Simple sketches are something that everyone can relate to because no matter what race, nationality, or age of people, everyone scribbles. Scribble drawings are everywhere because people do it all the time either when brainstorming or just relaxing. It’s part of peoples’ lives. In addition, line is also the basic element of the arts; everything is the combination of shapes and lines. In giving SAM a personality, a character, and making it just like a friend to its audience. The sketch style logo will show the casualness of SAM, and connects SAM with its audience.
Personalities:
Casual, Diverse, Intelligent, Fun, Always something new to share
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