NEXT, the New Vodka in Russia

After researching the beverage markets in Russia and knowing the drinking patterns of Russians, I decided to create an alternative beer, NEXT. NEXT is alcoholic free, healthier, and more affordable than other beverages in the market.

Next will be introduced as new alternative Vodka in Russia to help Russians solve some of the drinking issues such as drinking and driving, alcoholic poisoning, and so on. Project included developing a marketing strategy, creating a process map, naming conventions, designing visual style boards that describe “look and feel”, developing identity, designing business papers, and packaging system for NEXT.